Hiring the right talent still remains the number one concern of top management. From screening resumes to interviewing candidates, it can be cumbersome to decide on a suitable candidate. And in an industry that’s constantly evolving, not having the right candidate can mean the difference between a business hitting its growth goals or falling behind. Therefore, hiring people who will be the right fit for your company can be challenging. You will need to put a lot of time and effort into the interview process and ensure that the potential candidate is in tune with your organization’s culture and goals. So to help you make an informed decision, here’s a list of the top five things to look for when hiring a marketing executive.
1. Communication skills
A marketing executive will have to communicate with a range of people, including coworkers, team members, and your company’s customer base. They need to be able to communicate ideas, expectations, and requests clearly and effectively. So when interviewing a candidate, make sure to hire an individual who excels in both organizational and interpersonal communication.
2. Servant leadership skills
With every marketer you hire, make sure to look for servant leadership skills. Such individuals are customer-focused, purpose-driven, great listeners, committed to personal growth, and have value for people. These are the candidates you want to hire.
3. Problem-solving
Your potential new hire needs to have good instincts and reasoning skills in particular situations when resources are limited. They need to think through decisions carefully and have great answers, demonstrating their problem-solving skills when a situation calls for it.
4. Enthusiasm and passion
Enthusiasm and passion are the two most important factors for successful marketing, and a great candidate will have these traits for sure. As marketing is an exciting and evolving profession, you will also rarely hear them say their work is so boring!
5. Public speaking
Some forms of marketing will involve making presentations to large groups of clients. Therefore, you will need to hire a marketing professional who will be comfortable speaking in front of groups and be able to handle on-the-spot questioning.
If you’re looking for marketing executives for your business, reach out to Mod Exposure. We are a marketing company in Atlanta, Georgia, and our associates meet all the above requirements. Our customer product interactions are one-of-a-kind moments with the team of professionals who are most interested in their product. Our employees are what make us the number one marketing firm in Atlanta, and we make sure to look after them.
We offer entry-level business management, direct sales, and marketing job opportunities across Acworth, Kennesaw, Conyers, Atlanta, Austell, Douglasville, Peachtree City, Fayetteville, Mcdonough, Stockbridge, Norcross, Duluth, Alpharetta, and the surrounding areas.
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